internet marketing case studies
A prominent local doctor, a prolific writer, an accomplished public speaker and workshop leader
approaches a virtual assistant for help in promoting their website, books, seminars and conferences. Your website, tailored at great expense, not as good as expected. Not attract traffic, yet is generating revenue. The search for MD, a greater online profile will be looking for expert help in promoting their website and increase their presentations, workshops and book sales.
The VA is actually select an acquaintance, so that the question of trust between the two is not a factor. The virtual assistant, to quickly build well-versed in the process of online marketing and further outline a plan of attack for the physician.
The plan
We recommend the creation of a new WordPress blog, where the doctor can share valuable information and to demonstrate their competence, as well as establishing a presence in social networks. Since his new client has already created a great content for their website, as well as papers for magazines and magazine articles online, suggests that this content is reclassified and presented in a fresh format on the blog. In addition to these basic principles, it is recommended that the physician make for podcasts and interviews online, build a collection of their favorite items and offer them a free ebook for their new Facebook page, and to promote his writing with a slide show The videos are embedded in their blog and website, as well as on SlideShare and YouTube offered.
A budget is established for the implementation of this overall strategy of online marketing and approved by the customer. While the plan takes shape, the wonderful things begin to happen.
The execution
In a few weeks, the doctor begins the new blog in the Google rankings to rise, exceeding all expectations. The traffic to your own website has also improved, although not with the same speed. Your new presence on Facebook, where his free eBook is the reward for "Like", has produced dozens of "likes" and "shares" that lead to "Follows" on his blog. Your Twitter "Follow" also improve dramatically. Even more important than this, however, their presence on the LinkedIn professional social network, to begin to create their presentations and workshops on new inquiries and interests.
The plan works! In the coming months to improve their ranking on search engines continue to grow and interest in their blog, website and Facebook page. Your eBook product has published a new interest in their work and their sales have also improved. He also saw a slight increase in lectures and workshops. So, while not overwhelming, the improvements are impressive, the customer is very satisfied, and the future looks bright indeed.
The result
?BUT, and there must be a "but" in this story, is not it
However, the flow of the content published on his blog starts to fade soon, despite the fact that our doctor has to offer decades of writing. As a result of the lack of fresh content, traffic to your blog - and the site - begins to slow down. Stabilize the rankings for both early and then begins a descent. Soon the interest in his free ebook due to a lack of interest and fresh traffic to their sites will begin to decline. Your "Likes", "Shares" and "Follow" evaporate soon and begin their professional contacts on LinkedIn fade either.
Why not drain the contents? What happened to the doctor, enthusiasm and energy? Where did it go?
Poor writing skills, the lack of relevant information to share, disinterest, lack of time: it can be any number of reasons for the lack of content. These were not the reasons for the doctor above. She is a prolific writer and talented with years of experienced in providing information. Time constraints should not be a problem since the content repurposed for them, modified and revised to better fit their blog - and also wrote for them.
In fact, we do not know or understand the reasons for her sudden lack of participation. In the final analysis, the role of small motifs. The result is the point.
The lack of physician involvement in the marketing plan online that eventually paid off all the gains made in their name to ruin. Your lack of fresh content and re-purposed forced her blog and website of the rankings, and condemned their identity in social networks to provide relative obscurity. Dried out their new professional contacts, because they refused to feed it with new content. The money spent has been wasted, as the time and effort of the VA.
Lessons Learned
The world of online marketing is not a passive exercise. Easily create an online presence is not enough. Your online presence should be maintained and promoted. Content - the creation of fresh topical content, relevant - published regularly - is the only way to achieve this goal.
The inability to generate content for your blog or website, for any reason, not debilitating. With the re-purposing of content, or the purchase of new content, you can easily create a flow of useful information on your blog or website. The use of professional writing services to create new content for you is useful if you
are trying to protect your investment of time and effort, not to mention money in your online marketing campaign.
internet marketing case studies
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